The world’s most Instagrammed landmark. Over 7 million visitors annually make the Eiffel Tower the ultimate tourist pilgrimage and photo opportunity.

Social Media Dominance

Instagram’s launch in 2010 coincided with smartphone photography boom. By 2014, the Eiffel Tower surpassed the Taj Mahal as the most photographed monument globally.

Classic Shots

1. Trocadéro Plaza view (most popular)
2. Champ de Mars picnic perspective
3. Pont de Bir-Hakeim underneath angle
4. Sparkling lights at night (every hour)
5. Street-level “pointing at top” tourist pose

Influencer Economy

Entire Instagram accounts (@topparisphoto, @pariscityvision) built around curating Tower content. Professional photographers camp Trocadéro at sunrise for client shoots.

Controversies

• Night illumination copyrighted (photos technically require permission)
• Pickpocket scams near base became TikTok warnings (2020+)
• Closure during COVID-19 (March-June 2020) was longest in history

Related Hashtags

#ParisFrance #CityOfLove #TravelParis #Trocadéro

Sources:

• https://www.toureiffel.paris/en/the-monument/key-figures
• https://www.timeout.com/paris/news/the-eiffel-tower-is-the-most-instagrammed-landmark-in-the-world-060322