#PracticalMagic2 is the hashtag around the 2026 sequel to Warner Bros.’ 1998 cult film Practical Magic, reuniting Sandra Bullock and Nicole Kidman as Owens sisters Sally and Gillian nearly three decades after the original. The tag has powered opening-weekend reactions, red-carpet clips, and the ongoing “is it good or a mess?” debate between critics and the film’s very online audience.
Quick Facts
- Domestic release: 10 September 2026
- U.S. theater count (opening weekend): 4,146
- Opening weekend gross (U.S.): ~$30 million
- Worldwide opening: ~$46 million
- Production budget: $75 million
- Rotten Tomatoes critics score: 36%
- Rotten Tomatoes audience score: 93% (release-week reading; settled to 91% as more ratings came in)
- CinemaScore: B+
- Streamed off No. 1: #SpiderManBrandNewDay, which had led the domestic box office six weekends running
The Film
Practical Magic 2 picks up decades after the first film’s Owens family curse, with Sally and Gillian trying to end it for good while introducing a younger generation of the family. Joey King and Maisie Williams play the new leads inside the Owens house, extending the franchise for a fanbase that turned the 1998 original into a Halloween-season rewatch staple.
Critical Reception
Reviews split hard. Variety’s box-office write-up called the opening a “disappointment” against the $75M budget; the Washington Post covered the debut as a straightforward No. 1 win. Rotten Tomatoes settled at a 36% critics score against a 93% audience score in the first days of release (later 91% as more ratings came in), and Hollywood Reporter noted the sequel had ended Spider-Man’s six-weekend reign at No. 1 despite the divided notices.
Cast & Creators
- Sandra Bullock as Sally Owens
- Nicole Kidman as Gillian Owens
- Joey King and Maisie Williams as the next Owens generation
- Produced by Warner Bros., 28 years after the 1998 original
Cultural Impact
The film re-lit interest in the original at exactly the moment TikTok’s autumn “spooky season” cycle began, and it landed in the same week Nicole Kidman was fielding a separate viral moment — Slovak singer Adéla’s TikTok-charting song “Nicole Kidman,” which name-checks Kidman’s Babygirl and Moulin Rouge! Between the sequel and the song, Kidman spent September 2026 at the center of two simultaneous hashtag conversations. The #WitchTok community adopted the film as instant canon, folding scenes into their existing “witch cinema” edit cycles.
Notable Moments
- Ending Spider-Man: Brand New Day’s six-weekend domestic reign at No. 1.
- The London premiere on 26 August 2026, where Kidman confirmed she was aware of Adéla’s “Nicole Kidman” song.
- Joey King and Maisie Williams press-tour clips going viral as introductions to the next-generation Owens characters.
Variations & Related Tags
Circulates alongside #PracticalMagic (the 1998 original), #SallyAndGillian, and #OwensSisters, and threads into the wider #WitchTok autumn edit cycle.
Sources
- https://en.wikipedia.org/wiki/Practical_Magic_2
- https://variety.com/2026/film/box-office/practical-magic-2-box-office-opening-weekend-disappointment-1236860432/
- https://deadline.com/2026/09/box-office-practical-magic-2-weekend-1237098516/
- https://www.hollywoodreporter.com/movies/movie-news/practical-magic-2-box-office-spider-man-domestic-record-1236698853/
- https://www.washingtonpost.com/national/2026/09/13/practical-magic-2-bullock-kidman/11326628-af95-11f1-92c2-5c918f4a6127_story.html
- https://www.rottentomatoes.com/m/practical_magic_2