Prosecco — Italian sparkling wine — exploded between 2012-2020, outselling Champagne globally by 2013 and becoming synonymous with brunch culture. #ProseccoBrunch documented the “affordable luxury” phenomenon. At $10-15 per bottle (vs $40+ Champagne), Prosecco democratized sparkling wine. Bottomless mimosa brunches, Bellinis, and Aperol Spritz drove consumption. By 2019, Prosecco sold 500M+ bottles annually, triple 2010 levels. The wine’s approachability and Instagram appeal made it millennials’ celebration drink of choice.
ProseccoBrunch
Instagram 2012-07 food active
Updated 2026-02-16
Early 2010s Notable 12 million+ lifetime posts
First documented in July 2012 on Instagram. Currently active and in regular use across social platforms since 2012.
Also known as: ProseccoMimosaBrunchSparklingWineBrunchVibes
Explore #ProseccoBrunch
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