#PS4
PlayStation 4 launch hashtag, marking Sony’s next-gen console release in November 2013.
Quick Facts
| Property | Value |
|---|---|
| Announcement | February 20, 2013 |
| Launch Date | November 15, 2013 (US) |
| Price | $399 (undercut Xbox One) |
| Sales | 117+ million units lifetime |
Origin & Impact
Sony announced the PS4 in February 2013, generating massive hype ahead of November’s launch. The hashtag tracked reveal events, game announcements, and the console wars with Xbox One. Sony’s decision to price PS4 at $399 ($100 less than Xbox) and allow used games became viral moments.
The E3 2013 presentation where Sony trolled Microsoft’s restrictive Xbox One policies got standing ovations and millions of social media shares. #PS4 accompanied unboxing videos, launch day coverage, and debates about specs. The console’s success established PlayStation’s dominance in the eighth generation and demonstrated how social media buzz could drive hardware sales.
Related Hashtags
- #PlayStation
- #NextGen
- #ConsoleWars
- #Gaming