#QuibiFail
$1.75 billion streaming service shuts down in 6 months.
Origin & Impact
Quibi launched April 2020 with short mobile-only content, then folded October 2020. #QuibiFail became case study in catastrophic failure despite star power and funding.
Launching mobile-first during stay-at-home year proved fatal miscalculation, making it pandemic’s biggest business disaster.
Related Hashtags
#Quibi #StartupFail #Streaming