YouTube format of filming yourself watching and commenting on content. Started with ‘2 Girls 1 Cup’ reactions (2007). Fine Brothers trademarked ‘React’ format, causing 2016 backlash. Genre dominated by music reactions (Lost in Vegas, The Charismatic Voice), gaming reactions, and commentary. Twitch streamers perfected the format.
Origin & Platform
ReactVideo emerged on YouTube in 2007 as youtube format of filming yourself watching and commenting on content.
Cultural Impact
This format/trend represents a defining moment in YouTube’s evolution and the broader creator economy.
Sources
- YouTube historical data and trends
- Creator economy reports and platform statistics
- Social media analysis and cultural documentation