Taylor Swift’s massive stadium tour supporting her Reputation album, running from May to November 2018 across North America, Europe, Asia, and Oceania. It became the highest-grossing tour in US history at the time.
The Snake Era
Following the Kimye feud and “Taylor Swift is over party,” Taylor embraced the snake imagery her critics used against her. The Reputation Tour was dark, aggressive, and defiant—featuring massive snake props, industrial staging, and Taylor reclaiming her narrative.
The show included 24 songs across two hours, with elaborate costume changes, surprise guests in nearly every city, and visual effects that transformed stadiums. Each show became an event, with fans sharing moments via the hashtag.
Commercial Dominance
The tour grossed $345.7 million from 53 shows, making it the highest-grossing US tour ever at the time and the highest-grossing tour by a female artist worldwide. It sold over 2 million tickets.
The tour was filmed for a Netflix special that gave fans unable to attend a front-row experience. It showed Taylor at her most powerful and confident.
Cultural Impact
The tour demonstrated Taylor’s ability to bounce back from public backlash stronger than ever. It proved she could sell out stadiums on her reputation alone, even during a “cancelled” era.
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