Rihanna’s Super Bowl LVII halftime show (February 12, 2023) marked her return after 7-year music hiatus. Performed on floating platforms, 13-minute medley of hits, revealed pregnancy mid-performance (second child). 118.7M viewers (most-watched halftime ever at time). Fenty Beauty lip gloss reapplication went viral. First halftime show without guest features since 2017. Revived calls for new album (still hasn’t released R9 as of 2026). Proved she’s bigger than music, transcended into business mogul/icon status.
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First documented in February 2023 on Twitter. Reached peak activity at an earlier point and has since moderated to lower-frequency use.
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