Rivian’s three-row electric SUV, unveiled alongside R1T truck (Nov 2018, LA Auto Show). Deliveries began December 2021. The R1S features 835 hp (quad-motor), 321 miles range, 7,700-lb towing, and $78,000-$95,000 pricing.
Adventure SUV
Built on the same skateboard platform as R1T, the R1S targets families wanting EV capability without sacrificing utility. Features include adjustable air suspension (8-14 inches ground clearance), Camp Kitchen, and “Tank Turn” (rotating in place via independent motors).
MotorTrend praised R1S’s off-road capability, driving dynamics, and interior quality. The hashtag trends during deliveries, Moab trail runs, and family adventure posts. R1S competes with Tesla Model X, Mercedes EQS SUV, and BMW iX.
Production & Demand
Rivian prioritized R1T production, delaying R1S until Dec 2021. By 2023, Rivian delivered 10,000+ R1Ss. Reservation holders documented year-long waits as Rivian scaled manufacturing.
#RivianR1S represents the EV family hauler: spacious, capable, and adventure-ready. Unlike Tesla’s minimalist interiors, Rivian offers physical buttons, traditional materials, and Patagonia-wearing, National Park-visiting aesthetics.
Market Position
R1S buyers skew older, wealthier, and outdoor-focused vs Tesla’s tech-early-adopter demographic. The hashtag encompasses family road trips, ski resort charging, and camping adventures—positioning Rivian as the REI of EVs.
Sources: Rivian production data, MotorTrend reviews, InsideEVs sales tracking