Ultimate luxury sedan. Eighth generation (2017+) priced $450K-$650K+, defined automotive excess. “Billionaire’s car” cultural status unmatched.
Launch & Positioning
Unveiled July 27, 2017 London. 6.75L twin-turbo V12 (563 hp), aluminum space-frame, double-skin construction, “Magic Carpet Ride” suspension. Minimum $450K, average transaction $550K+.
Bespoke Everything
Gallery running full dashboard (customized art/wood/metal inlays). Starlight Headliner (1,600 fiber optic “stars”). Lamb’s Wool carpets, umbre leather (12 hides per car). Months-long commissioning process.
Cultural Cachet
#RollsRoycePhantom = rappers (Post Malone, Drake, Travis Scott), tech billionaires, royalty, heads of state. Chauffeur-driven 90% of the time. Spirit of Ecstasy hood ornament = instant recognition.
Famous Phantoms
Post Malone’s peach/pink Phantom Drophead Coupe. Drake’s matte black extended wheelbase. Floyd Mayweather collection (3+ Phantoms). Customizations hit $200K+ beyond base.
Silent Flex
Sound-deadening: 130 kg. Whisper-quiet cabin (rivals recording studios). Power-closing doors (“suicide doors” on EWB). Umbrella in doors, champagne cooler, rear-seat command center.