RunningOfTheBulls

Twitter 2010-07 culture active Updated 2026-02-15
Early 2010s Major 150 million+ lifetime posts

First documented in July 2010 on Twitter. Currently active and in regular use across social platforms since 2010.

Also known as: SanFerminEncierroPamplona

What It Means

Annual event in Pamplona, Spain (July 6-14) where bulls chase runners through narrow streets to bullring. Part of San Fermín festival honoring patron saint. Ernest Hemingway’s The Sun Also Rises (1926) made it global phenomenon. Dangerous tradition—16 deaths since 1910.

Origin & Rise

Medieval origins (14th century): Bulls herded from corrals to bullfighting arena. Young men started running ahead for thrill.

San Fermín festival: July 7 saint’s day celebration—religious procession, parades, bullfights, fireworks. Running of the Bulls = daily morning event (8am, July 7-14).

Hemingway’s influence: 1926 novel romanticized festival. Americans flooded Pamplona—1950s tourism boom. Statue of Hemingway outside bullring.

Why It Blew Up

Extreme tourism: Bucket list adrenaline rush—1M+ visitors attend San Fermín, 15K-20K run with bulls annually. #RunningOfTheBulls trends with 10M+ posts.

GoPro era: First-person bull-chasing videos go viral. Trampling footage, gore, near-misses generate millions of views.

Animal rights protests: PETA activists, Spanish animal welfare groups protest cruelty. Bullfight debates intensify—Catalonia banned bullfighting (2010, overturned 2016).

The Run (Encierro)

Route: 875 meters (half-mile), 3-4 minutes—Calle Santo Domingo to Plaza de Toros bullring. Six bulls + six steers (guide animals) released.

Danger zones:

  • Dead Man’s Corner (Mercaderes): 90° turn—bulls slip, pile up, gore runners
  • Telefónica stretch: Long straightaway—bulls accelerate, trampling risk
  • Callejón entrance: Narrow funnel into bullring—stampede crushes runners

Safety: Wooden barriers line streets. Red Cross medics stationed. Runners wear white with red neckerchiefs.

Deaths & Injuries

16 deaths since 1910: Last death: 2009 (27-year-old gored in neck/lungs). 50-100 injuries annually—gorings, trampling, broken bones, concussions.

2023 dangerous run: American tourist gored in thigh, Spanish man gored in armpit—hospitalizations spark renewed safety debates.

Festival Traditions

“Chupinazo” rocket: July 6 noon—mayor launches rocket from City Hall balcony, starts festival. 50K+ crowd sings “Pamplones, Pamplones, viva San Fermín!”

Bullfights: Evening corridas (bullfights)—controversial, animal rights protesters clash with traditionalists.

“Pobre de mí” closing ceremony: July 14 midnight—candles, singing “Poor me, the San Fermín has ended.”

Controversies

Animal cruelty: Bulls stressed, injured during run. Evening bullfights kill bulls. EU pressured Spain to ban bullfighting (2010s).

Sexual assaults: “La Manada” gang rape (2016)—five men assaulted 18-year-old during San Fermín. Sparked national feminist movement, protests.

Drunken tourism: Alcohol-fueled crowds—public urination, vandalism, harassment. Locals resent rowdy foreigners.

Economic Impact

€50M+ spending: 1M+ tourists spend on hotels, restaurants, bars. Pamplona’s population (200K) swells 5x during festival.

Sources

Explore #RunningOfTheBulls

Related Hashtags

2008 2018 #RunningOfTheBu… 2010 #FourChanCulture 2008 #520 2010 #88 2010 #ALittleLife 2015 #2xSpeed 2016 #12RulesForLife 2018
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