#RunningUpThatHill
Kate Bush’s 1985 song experienced miraculous revival 37 years later via “Stranger Things.”
Quick Facts
| Aspect | Detail |
|---|---|
| Original Release | 1985 |
| Revival | May 2022 (Stranger Things 4) |
| Chart Performance | #1 globally, including UK #1 after 37 years |
| Streams | 2B+ streams added in 2022 |
Origin & Impact
Kate Bush’s “Running Up That Hill” became central to Stranger Things’ fourth season, leading to the most successful song revival in streaming era history. The 1985 track topped charts globally, introduced Gen Z to Kate Bush, and became 2022’s song of summer.
TikTok filled with young people discovering the song’s emotional power, older fans celebrating vindication, and scenes from the show’s climactic moment. Bush earned more from the revival than the song’s entire previous lifetime, proving TV can resurrect music careers decades later.
The phenomenon demonstrated how cultural memory works in streaming era—younger generations discovering “new” old music through current media. It validated artists maintaining ownership rights and showed how a single well-placed sync can outperform a hit single.
Related Hashtags
#KateBush #StrangerThings #80sMusic #TikTokMusic #MusicRevival