First documented in March 2021 on Twitter. Usage has been historically contested, with competing communities adopting the tag for different ends.
Modified Nike Air Max 97s with human blood spark legal battle.
MSCHF and Lil Nas X released 666 pairs of “Satan Shoes” containing a drop of human blood in the sole, priced at $1,018. Nike immediately sued, and conservatives erupted in moral panic while the shoes sold out in under a minute.
The stunt perfectly captured Lil Nas X’s trolling genius and 2021’s culture war dynamics.
#LilNasX #Montero #Nike #Controversy
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