ShapeOfYou

YouTube 2017-01 music active Updated 2026-02-11
Late 2010s Notable 20 million+ lifetime posts

First documented in January 2017 on YouTube. Currently active and in regular use across social platforms since 2017.

Also known as: EdSheeranShapeOfYouShapeOfYouChallenge

Ed Sheeran’s tropical house-influenced pop hit released January 6, 2017, that became one of the most-streamed songs of all time and dominated global charts throughout 2017.

Global Domination

“Shape of You” debuted at #1 on charts worldwide and spent 12 consecutive weeks atop the Billboard Hot 100. Its catchy marimba riff, dancehall-influenced beat, and memorable lyrics (“I’m in love with your body”) made it instantly recognizable.

The song became ubiquitous—playing in stores, gyms, clubs, and radio stations globally. Its simplicity made it perfect for covers, remixes, and user-generated content. The #ShapeOfYouChallenge on TikTok (before it was TikTok—originally Musical.ly) generated millions of videos.

Streaming Records

“Shape of You” became the most-streamed song on Spotify, holding the record for years with over 3.5 billion streams. It was the first song to reach 1 billion, then 2 billion, then 3 billion streams on the platform.

The music video, featuring Ed training for a boxing match and falling for his opponent, garnered over 6 billion views on YouTube.

Cultural Impact

The song’s success proved Ed Sheeran could dominate pop music while maintaining his singer-songwriter authenticity. It influenced a wave of tropical house and dancehall-influenced pop and remained a cultural touchstone of the late 2010s.

Sources:

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