Overview
#ShesA10But became summer 2022’s most viral meme format, with users rating hypothetical partners on a 1-10 scale before adding dealbreaker or endearing quirks. The simple “She’s a 10 but…” framework spawned millions of variations, relationship debates, and increasingly absurd scenarios.
The Format
The template was straightforward: “She’s a 10 but [insert character flaw].” Responses ranged from legitimate relationship considerations (“She’s a 10 but she’s never seen Star Wars”) to ridiculous hypotheticals (“She’s a 10 but she thinks birds aren’t real”).
The format worked in both directions (“He’s a 10 but…”) and became a playful way to discuss dating preferences, red flags, and what people would tolerate in relationships.
Cultural Conversations
The hashtag sparked debates about:
- What truly matters in attraction vs. superficial dealbreakers
- Gender double standards (different tolerance for men’s vs. women’s quirks)
- Generational divides (Boomers vs. Gen Z relationship priorities)
- Whether personality can overcome physical attraction scores
Variations
- Self-deprecating: “I’m a 10 but I have crippling anxiety”
- Niche interests: “She’s a 10 but she doesn’t know what DnD is”
- Absurdist: “He’s a 10 but he eats pizza with a fork”
- Wholesome: “She’s a 10 but she leaves sweet notes in your lunch”
Peak Moment
The trend peaked when celebrities and brands joined in, with dating apps like Bumble and Hinge creating campaigns around the format.