Overview
#SmashBurger documents the cooking technique and food trend of pressing burger patties flat on a hot griddle to create maximum crust. The hashtag exploded as home cooks and burger joints embraced the method for its superior Maillard reaction and crispy edges.
Technique & Trend
The smash burger technique involves using a spatula or press to flatten a beef ball onto a screaming-hot griddle, creating thin, crispy-edged patties with deep caramelization. While the method existed in diners for decades, social media elevated it to trend status around 2018.
Food creators on Instagram and later TikTok showcased the satisfying press, the sizzle, and the dramatic cheese melt, making #SmashBurger one of the most popular cooking technique hashtags.
Impact on Food Culture
The trend sparked a wave of smash burger-focused restaurants, home griddle sales, and backyard burger competitions. It represented a shift toward technique-focused food content and appreciation for the science of cooking.
https://www.seriouseats.com/ultra-smashed-cheeseburger-recipe-food-lab https://www.eater.com/