#SohoHouse
The private members club that became shorthand for a certain type of person.
Origin & Impact
Soho House membership became a cultural touchstone in 2024 for discussing aspirational professional culture, particularly among millennials in creative industries. Discourse about who has memberships, the club’s declining exclusivity, and whether it’s worth the cost filled social media.
The clubs came to represent a particular strain of networking culture—people who describe themselves as “creatives,” value “vibes,” and conflate proximity to success with actual success. Jokes about Soho House members became a genre unto themselves, critiquing performative professional identity.
Related Hashtags
#Networking #MillennialCulture #Exclusivity #CreativeIndustry