SomethingBlue

Instagram 2009-02 lifestyle active Updated 2026-02-16
Late 2000s Notable 2 million+ lifetime posts

First documented in February 2009 on Instagram. Currently active and in regular use across social platforms since 2009.

Also known as: SomethingOldNewBorrowedBlueWeddingBlueSomethingBorrowed

“Something old, something new, something borrowed, something blue”—the Victorian-era good luck tradition—persisted through modern weddings, with brides creatively incorporating blue items into outfits. Social media transformed subtle tradition into photo-worthy detail shot.

The Tradition Explained

Origin: Victorian England rhyme (full version: “…and a sixpence in her shoe”)
Supposed meaning:

  • Old: Continuity with past, family connection
  • New: Optimism for future, new life beginning
  • Borrowed: Borrowed happiness from happily married friend
  • Blue: Purity, love, fidelity (Virgin Mary association)
  • Sixpence: Financial security (mostly dropped in American tradition)

Creative “Something Blue”

Traditional:

  • Blue garter (hidden, private)
  • Blue handkerchief (embroidered, tucked in bouquet)
  • Blue ribbon in bouquet
  • Sapphire engagement ring or jewelry

Modern visible blue:

  • Blue shoe soles (hand-painted message: “I do” or wedding date)
  • Blue Manolo Blahnik heels
  • Blue nail polish (subtle under nude, or bold statement)
  • Blue embroidered message inside dress
  • Blue jewelry (earrings, necklace, bracelet)

Pinterest-driven creativity:

  • Blue thread sewn into dress hem
  • Blue bouquet wrap
  • Blue clutch or purse
  • Blue hair accessories
  • Blue undergarments

The Four-Item Photo

Wedding detail photography elevated “something old, new, borrowed, blue” from personal tradition to documented Instagram moment. Photographers staged flat-lay photos arranging all four items artfully with rings, invitations, and accessories.

This created pressure to make items photogenic, driving purchases of decorative blues rather than sentimental choices.

Cultural Variations

American weddings: Strong tradition adherence, especially Southern/Midwest
Modern couples: Many skipped entirely or acknowledged without planning
Same-sex weddings: Both partners might incorporate tradition, or skip gendered customs
Minimalist brides: Resisted superstition-based planning

The Borrowed Item Drama

“Something borrowed” sometimes created awkward situations:

  • Friend/family member expects item return, bride wants to keep
  • Borrowed item lost during wedding chaos
  • Multiple people offering to lend something, hurting feelings
  • Pressure to borrow from specific people (mothers, grandmothers)

TikTok Revival

TikTok videos showing creative “something blue” ideas (shoe sole paintings, hidden messages, DIY projects) gave tradition new life in 2020-2023, particularly among younger brides initially dismissing it as outdated.

By 2023, about 60-70% of brides incorporated the tradition in some form, though often more for photo opportunity than genuine superstition.

Sources: The Knot tradition surveys, WeddingWire bridal details data, wedding tradition historians

Explore #SomethingBlue

Related Hashtags

2009 2020 #SomethingBlue 2009 #7Habits 2010 #5SecondRule 2017 #5AMClub 2018 #2020Vision 2019 #55x5Method 2019 #369Method 2020
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