The sommelier profession exploded in cultural prominence between 2012-2023, driven by SOMM documentary (2012), Court of Master Sommeliers mystique, and fine dining’s democratization. #SommelierLife documented the rigorous path to Master Sommelier (MS) certification: only 274 have passed since 1969. The 2019 cheating scandal (where candidates accessed exam questions) rocked the wine world, but the profession’s prestige endured. Instagram sommeliers made wine education accessible, and restaurants hired sommeliers to curate wine programs, elevating dining experiences.
SommelierLife
Twitter 2012-11 food active
Updated 2026-02-16
Early 2010s Notable 5 million+ lifetime posts
First documented in November 2012 on Twitter. Currently active and in regular use across social platforms since 2012.
Also known as: SommelierWineSommelierMasterSommCourtOfMasterSommeliers
Explore #SommelierLife
Related Hashtags
Allora
Allora translates roughly as "so," "then," or "well," but functions primarily as Italian's most essential conversation lubricant—the verbal throat-clearing t...
culture · Twitter · Since 2013-06 · 80 million+
Referenced in this article
63DegreeEggs
63-degree Celsius eggs—cooked at precise 145°F for 45-60 minutes—achieve custardy whites and runny yolks impossible with traditional methods, symbolizing sou...
food · Instagram · Since 2012-04 · 6 million+
AcaiBowl
Acai Bowl (frozen acai berry blend topped with fruits, granola, nut butter) became Instagram breakfast icon (2016-2020), representing health-conscious lifest...
food · Instagram · Since 2015-06 · 500 million+
AcaiBowl
> Photogenic Brazilian superfood bowl that became Instagram breakfast staple
food · Instagram · Since 2015-01 · 200M+
Adobo
#Adobo (AdoboFilipino) represents Filipino braised meat dish, documenting Southeast Asian culture, traditions, and social movements through native-language s...
food · Instagram · Since 2014-08 · 680 million+
AeropressCoffee
The AeroPress is a manual coffee brewing device invented by Alan Adler (2005), popularized by specialty coffee community 2010-2015
food · Reddit · Since 2011-03 · 5 million+