#SaveSpiderMan
Sony and Disney’s Spider-Man dispute threatened to remove him from the MCU.
Origin & Impact
In August 2019, news broke that Sony and Disney couldn’t agree on profit-sharing terms, potentially ending Spider-Man’s involvement in the Marvel Cinematic Universe. Fans immediately launched #SaveSpiderMan campaigns, expressing heartbreak that Tom Holland’s Spider-Man might lose his connection to Iron Man, Avengers, and the wider MCU.
The hashtag trended globally as fans, including Holland and other cast members, advocated for a deal. The public pressure (and financial incentive) led to a new agreement in September, keeping Spider-Man in the MCU. It demonstrated fan power in corporate negotiations and how deeply audiences had invested in this version of Spider-Man.
Related Hashtags
#SpiderMan #MCU #Sony #Disney #TomHolland