Overview
#TarotOfTheDay became a daily ritual for Instagram tarot readers and followers. Accounts post single-card pulls with interpretations, creating daily guidance content. The hashtag exploded as tarot moved from occult fringes to mainstream self-development tool.
Content Format
Readers photograph their card pull (often aesthetically styled), write interpretation, and invite followers to reflect. Some offer “pick a card” readings where viewers choose between 3 cards for personalized messages. The format is scrollable, shareable, and emotionally resonant.
Deck Diversity
Popular decks: Rider-Waite-Smith (classic), Modern Witch Tarot (diverse), Wild Unknown (minimalist), The Fountain Tarot (luxury). Independent artists create themed decks (tattoo, anime, queer, afrofuturist), sold on Etsy and Kickstarter.
Business Model
Free daily content builds audiences for paid readings (DMs, Zoom, email), memberships, courses, and deck sales. TikTok’s “pick a pile” readings get millions of views, driving traffic to booking pages.
Sources
- Instagram tarot content 2015-2023
- The New York Times: “Tarot Is Having a Moment” (2020)
- Tarot deck Kickstarter campaigns