Premium tequila culture transformed the spirit from party-shot cliché to sophisticated sipping category between 2016-2023, driven by 100% blue agave education and celebrity brands. #TequilaSipping documented the shift from mixto (51% agave, additives) to additive-free reposados and añejos. George Clooney’s Casamigos (sold for $1B, 2017), The Rock’s Teremana, and Kendall Jenner’s 818 legitimized premium tequila. Enthusiasts educated consumers about NOM codes, additive-free brands (G4, Fortaleza, El Tesoro), and terroir differences. By 2022, tequila outsold vodka in the US, proving Americans would pay $50+ for quality agave spirits.
TequilaSipping
Instagram 2016-09 food active
Updated 2026-02-16
Late 2010s Notable 6 million+ lifetime posts
First documented in September 2016 on Instagram. Currently active and in regular use across social platforms since 2016.
Also known as: TequilaCulture100AgaveAdditiveFree TequilaSipTequila
Explore #TequilaSipping
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