#ThatGirl: The Aspirational Morning Routine
TikTok’s “That Girl” trend promoted hyper-optimized morning routines and self-improvement aesthetics—inspiring millions while sparking debates about toxic productivity and privilege.
The Aesthetic
That Girl content featured 5 AM wake-ups, green smoothies, workout classes, journaling, skincare routines, and productivity planning. The aesthetic was clean, minimalist, and aspirational—usually featuring conventionally attractive white women in matching workout sets.
Videos showcased perfectly curated mornings: meditation at sunrise, healthy breakfast prep, pilates or yoga, gratitude journaling, and focused work time—all before 9 AM.
The Appeal
The trend resonated during pandemic isolation when people craved structure and self-improvement. That Girl promised transformation through disciplined routines and aesthetic living.
Creators monetized through affiliate links for supplements, workout equipment, planners, and wellness products. The lifestyle sold aspiration alongside actual advice.
The Backlash
Critics argued That Girl promoted:
- Toxic productivity (rest as failure)
- Class privilege (expensive supplements, boutique fitness)
- Unrealistic standards (who has 3-hour morning routines?)
- Disordered eating disguised as wellness
- Inaccessibility (ignoring disabilities, responsibilities, mental health)
The “That Girl’s Weird Sister” countermovement mocked the aesthetic with chaotic, relatable morning content.
The Evolution
By 2023, creators acknowledged That Girl’s problematic elements while keeping useful elements. The conversation shifted toward sustainable routines, rest culture, and rejecting one-size-fits-all wellness.
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