TheBlueprint3

Twitter 2009-09 music archived Updated 2026-02-14
Late 2000s Notable 4 million+ lifetime posts

First documented in September 2009 on Twitter. Archived: no longer in active use, preserved here for the historical record.

Also known as: Blueprint3BP3EmpireStateOfMindDeathOfAutoTune

Jay-Z’s eleventh studio album, released September 8, 2009, marked his return after brief retirement. The album blended introspective tracks with radio-friendly pop-rap, producing one of his biggest hits ever with “Empire State of Mind.”

Retirement and Return

Following Kingdom Come (2006) and American Gangster (2007), Jay-Z had stepped back from regular releases. The Blueprint 3 was positioned as a trilogy-capper to his celebrated Blueprint series (2001, 2002).

Commercial Smash

“Empire State of Mind” featuring Alicia Keys became a cultural phenomenon, reaching #1 on Billboard Hot 100 and becoming New York City’s unofficial anthem. The album sold 476,000 copies in its first week, debuting at #1.

Production Evolution

Unlike the soul-sample-heavy original Blueprint, BP3 featured pop-oriented production from Timbaland, Kanye West, and The Neptunes. “D.O.A. (Death of Auto-Tune)” ironically critiqued auto-tune despite Jay using it on other tracks.

Critical Reception

Reviews were mixed—some praised Jay’s adaptability, others felt it lacked the rawness of earlier work. Metacritic score: 65/100. The album went double platinum and earned three Grammy nominations.

Legacy

While not as revered as the original Blueprint, the album showed Jay-Z’s ability to evolve with changing hip-hop landscapes. “Empire State of Mind” remains one of his most enduring songs, played at every Yankees game and New York event.

Source: https://en.wikipedia.org/wiki/The_Blueprint_3

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