Overview
“The Box” by Roddy Ricch was released December 6, 2019 from his debut album Please Excuse Me for Being Antisocial. The song debuted at #2 on the Billboard Hot 100 and reached #1 in its second week, spending 11 non-consecutive weeks at #1 and becoming the longest-running #1 rap song of 2020.
Viral Sound
The song’s iconic “ee err” squeaky sound effect became a viral TikTok trend with millions of videos replicating the noise. The minimalist production (30 Roc, Dat Boi Squeeze) and Ricch’s melodic flow created an instantly recognizable hit. The song was played 3 billion times on Spotify in its first year.
Commercial Dominance
“The Box” was the #1 song of 2020 on the Billboard Year-End Hot 100. The song’s success propelled Please Excuse Me for Being Antisocial to #1 on the Billboard 200. Ricch won Best Melodic Rap Performance at the 2021 Grammys for “Rockstar” with DaBaby, cementing his status as rap’s new melodic voice.