TheGreatGatsby

Twitter 2013-05 entertainment peaked Updated 2026-02-10
Early 2010s Massive scale 1.5 billion+ lifetime posts

First documented in May 2013 on Twitter. Reached peak activity at an earlier point and has since moderated to lower-frequency use.

Also known as: gatsby 2013baz luhrmann gatsby

#TheGreatGatsby

Baz Luhrmann’s lavish adaptation of F. Scott Fitzgerald’s classic starring Leonardo DiCaprio.

Quick Facts

PropertyValue
ReleaseMay 10, 2013
DirectorBaz Luhrmann
Box Office$353.6 million worldwide
SoundtrackModern hip-hop/pop meets Jazz Age

Origin & Impact

The Great Gatsby arrived in May 2013 with Baz Luhrmann’s signature maximalist style: extravagant parties, modern music (Jay-Z produced), and Leonardo DiCaprio’s tragic Jay Gatsby. The hashtag tracked debates about Luhrmann’s anachronistic approach—hip-hop beats over 1920s visuals—which divided critics and audiences.

The film sparked 1920s fashion trends, especially among young audiences discovering Fitzgerald through DiCaprio. Gatsby-themed parties became popular. While not universally acclaimed, the film succeeded commercially and introduced a new generation to the novel. The soundtrack, featuring Lana Del Rey and Florence + The Machine, became a cultural artifact.

  • #Gatsby
  • #LeonardoDiCaprio
  • #BazLuhrmann
  • #JazzAge

References

Explore #TheGreatGatsby

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