ThisIsUs

Twitter 2016-09 entertainment peaked Updated 2026-02-10
Late 2010s Major 200M+ lifetime posts

First documented in September 2016 on Twitter. Reached peak activity at an earlier point and has since moderated to lower-frequency use.

Also known as: ThisIsUsTearsPearsonFamily

#ThisIsUs

NBC family drama became emotional powerhouse and Emmy darling.

Quick Facts

AttributeDetails
PremiereSeptember 20, 2016
Peak2017-2020
Known forMaking audiences cry every episode
StarsMandy Moore, Milo Ventimiglia, Sterling K. Brown

Origin & Impact

#ThisIsUs became synonymous with emotional manipulation (in the best way). The multi-timeline family drama made viewers sob weekly with the Pearson family’s trials. The hashtag warned: “Bring tissues.”

Social media became support groups for processing each devastating episode. The show’s surprise twists, especially Jack’s death reveal, broke Twitter. Sterling K. Brown’s Emmy win celebrated Black excellence in network TV.

This Is Us proved network dramas could compete with prestige TV in the streaming era. The hashtag represented shared emotional experiences and appointment TV’s survival.

#PearsonFamily #JackPearson #ThisIsUsTears #NetworkTV #CryingTime

References

Explore #ThisIsUs

Related Hashtags

2006 2020 #ThisIsUs 2016 #Crunchyroll 2006 #Chorando 2012 #Jacksepticeye 2012 #12YearsASlave 2013 #13ReasonsWhy 2015 #JaMorant 2020
Related hashtags by year of first appearance — circle size reflects lifetime volume, fade reflects how active each tag still is.