South Korean boy group formed through YG Entertainment’s survival show YG Treasure Box. Debuted with 12 members, later reduced to 10, representing YG’s first boy group since iKON (2015).
Survival Show Origins
TREASURE was formed through YG Treasure Box (2018-2019), a survival show that combined trainees from YG’s programs with external auditions. The final 12-member lineup debuted on August 7, 2020, with “BOY” — a bright, energetic track contrasting YG’s traditionally darker aesthetic.
The group name represents fans (Treasure Makers) and the members as precious discoveries.
Early Success
Despite debuting during COVID-19 pandemic restrictions (limited promotion, no concerts), TREASURE achieved:
- “BOY” music video reached 100 million views in 73 days
- Debut album The First Step: Chapter One topped Korean charts
- Won Rookie of the Year at major Korean award shows (2020)
Their bright, youthful concept differed from YG seniors BIGBANG, iKON, and WINNER’s mature styles.
Musical Identity
TREASURE’s discography blends:
- Bright pop (“BOY,” “MY TREASURE”)
- Hip-hop influences (“I LOVE YOU,” “JIKJIN”)
- Emotional ballads (“BEAUTIFUL,” “ORANGE”)
“JIKJIN” (February 2022) became their breakthrough hit, showcasing more mature sound and aggressive choreography. The song topped Korean charts and expanded their international reach.
Lineup Changes
October 2022: Members Mashiho and Bang Yedam departed, reducing the group to 10 members. YG cited health concerns and personal reasons. The remaining members continued activities.
2023: Released “HELLO” and achieved consistent chart success in Japan (where they’re particularly popular).
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