The Twilight Saga became a cultural phenomenon spanning five films (2008-2012) based on Stephenie Meyer’s vampire romance novels. The hashtag exploded with the first film’s release, dividing fans into #TeamEdward (vampire boyfriend) and #TeamJacob (werewolf rival).
Cultural Impact
The franchise earned $3.3 billion worldwide and launched the careers of Kristen Stewart, Robert Pattinson, and Taylor Lautner. It sparked the YA paranormal romance boom and introduced millions to fan culture.
Peak Moments
- 2009: New Moon breaks box office records ($142M opening)
- 2011-2012: Breaking Dawn two-part finale dominates social media
- 2020: Twilight renaissance on TikTok as Gen Z ironically embraces “cringe” nostalgia
The hashtag saw massive spikes around each film release, with #TeamEdward vs #TeamJacob debates trending globally for years.
Sources:
- Box Office Mojo: https://www.boxofficemojo.com/
- Variety: https://variety.com/