#TwitterRebrand
Elon Musk abruptly renames Twitter to “X” in controversial brand overhaul.
Origin & Impact
On July 23, 2023, Elon Musk announced Twitter would rebrand to “X,” removing one of tech’s most iconic logos. The bird logo was replaced with a stark “X,” bewildering users and marketing experts. Musk envisioned an “everything app,” but most users continued calling it Twitter. The rebrand symbolized Musk’s chaotic tenure, destroying massive brand equity for uncertain gains.
Related Hashtags
#TwitterX #ElonMusk #RIPTwitter