Untappd (launched October 2010) gamified beer drinking through check-ins, ratings, badges, and social sharing, reaching 10M+ users by 2020. #UntappdApp documented how a simple app transformed craft beer culture into a competitive hobby. Users chased badges (100 unique beers, brewery visits, rare styles), shared tasting notes, and discovered local taprooms. The platform became essential brewery marketing, with ratings influencing consumer behavior like Yelp for beer.
UntappdApp
Twitter
2010-10
food
active
Also known as: UntappdBeerCheckInBeerSocialMedia
Explore #UntappdApp
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