#VaccineLottery
States offering cash prizes to encourage vaccination.
Origin & Impact
Ohio’s “Vax-a-Million” lottery in May 2021 pioneered using cash prizes to incentivize vaccination. Other states followed with lotteries, scholarships, and prizes ranging from savings bonds to hunting licenses.
The creative incentive programs generated headlines but showed mixed results in actually increasing vaccination rates.
Related Hashtags
#VaxAMillion #GetVaccinated #VaccineIncentives