YouTube tradition of posting daily vlogs throughout December leading to Christmas. Started by UK lifestyle vloggers like Zoella and Tyler Oakley around 2011. Became an annual ritual for family vloggers, beauty creators, and lifestyle channels. Grueling format (31 consecutive uploads) but massive engagement boost.
Origin & Platform
Vlogmas emerged on YouTube in 2011 as youtube tradition of posting daily vlogs throughout december leading to christmas.
Cultural Impact
This format/trend represents a defining moment in YouTube’s evolution and the broader creator economy.
Sources
- YouTube historical data and trends
- Creator economy reports and platform statistics
- Social media analysis and cultural documentation