Vorfreude

Vorfreude

FOR-froy-duh (IPA /ˈfoːa̯fʁɔɪ̯də/)
🇩🇪 German
culture active Updated 2026-10-08

Currently active and in regular use across social platforms.

Vorfreude (German, pronounced FOR-froy-duh) means joyful anticipation: the pleasure of looking forward to something before it happens. It is a feminine noun built from vor- (“before”) and Freude (“joy”).

Origin

Wiktionary gives the etymology as vor- + Freude, the gender as feminine and the IPA as /ˈfoːa̯fʁɔɪ̯də/. The Duden, Germany’s standard dictionary, defines it as “Freude auf etwas Kommendes, zu Erwartendes” (joy about something to come or something expected). Duden also records the saying “Vorfreude ist die schönste Freude”, roughly “anticipation is the best kind of joy.”

How It’s Used

In German, Vorfreude usually takes auf (on/for): die Vorfreude auf ein Fest (anticipation of a party), Duden’s own example. Typical uses:

GermanEnglish
die Vorfreude auf ein Festlooking forward to a party
Vorfreude ist die schönste Freude.Anticipation is the best kind of joy.

On social media #Vorfreude tags countdowns: trip bookings, concert tickets, holiday preparations and the run-up to Christmas, when the #AdventCalendar is the season’s built-in Vorfreude device. It sits alongside other borrowed feeling-words such as #Fernweh, #Gemütlichkeit and #Schadenfreude.

What the Research Says

StudyFindingSource
Van Boven & Ashworth, Journal of Experimental Psychology: General (2007)Title states the result: “Anticipation is more evocative than retrospection,” meaning emotions felt looking forward are more intense than those felt looking back.University of Colorado record
Nawijn, Marchand, Veenhoven & Vingerhoets, Applied Research in Quality of Life (2010)Of 1,530 Dutch adults (974 took a vacation), those planning a vacation were happier than those not going away; after the trip there was no difference.ScienceDaily; World Database of Happiness
Kumar, Killingsworth & Gilovich, Psychological Science (2014)People anticipating experiential purchases “have higher levels of happiness than those who anticipate spending money on things.”Cornell Chronicle

In the Dutch study the happiness gap between vacationers and stay-at-homes appeared before the trip and was gone after it, which is the effect the proverb describes.

Sources

Frequently Asked Questions

What does Vorfreude mean? +

Vorfreude means joyful anticipation. Duden defines it as joy about something coming or expected ("Freude auf etwas Kommendes, zu Erwartendes"), for example "die Vorfreude auf ein Fest" (looking forward to a party).

What does "Vorfreude ist die schönste Freude" mean? +

It is a German saying, listed in Duden's entry, that translates roughly as "anticipation is the best kind of joy."

Is there research showing anticipation makes people happy? +

Yes. A 2010 Dutch study of 1,530 adults led by Jeroen Nawijn found that people planning a vacation were happier than those not going away, but after the trip there was no difference. A 2014 Cornell study found that anticipating experiential purchases brings more happiness than anticipating material ones.

Sources & References

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