First documented in September 2016 on YouTube. Currently active and in regular use across social platforms since 2016.
Mukbang (Korean eating broadcast) went global via YouTube (2016+), with Western creators adapting format of eating large meals on camera while talking to audience. Originally Korean social dining replacement, Western versions often emphasized quantity over conversation, incorporated ASMR elements, and faced controversies around promoting overeating, with some creators experiencing serious health consequences.
Sources: Mukbang Global Trend Analysis, Korean vs. Western Mukbang Studies
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