Hard seltzer brand that dominated “White Claw Summer 2019,” became cultural phenomenon.
Summer 2019
“Ain’t no laws when you’re drinking Claws” became rallying cry. Shortages nationwide. 250% sales increase.
Flavors
Black Cherry, Mango, Ruby Grapefruit, Natural Lime, Raspberry, Watermelon.
Bro Culture
Unexpected crossover: frat bros adopted “girly” seltzer. “White Claw bro” stereotype.
Competition
2020+: Truly, Bud Light Seltzer, Corona Seltzer flooded market.
Sources:
- White Claw Summer 2019 cultural phenomenon
- Hard seltzer market explosion