Explosive choreographer who founded immaBEAST dance company and created viral routines for Beyoncé, Nicki Minaj, and megachurch worship culture.
Background
Born Will Adams in Indianapolis, trained at Debbie Allen Dance Academy. Known for aggressive, hard-hitting hip-hop style with intricate formations.
Signature: “BEAST MODE” energy, synchronized precision, camera-aware staging
immaBEAST Dance Company
Founded: 2012 in Los Angeles
Members: Young elite dancers (10-20 years old), YouTube generation, competitive circuit stars
Videos: Weekly uploads, millions of views, launched careers (Kaycee Rice, Sean Lew, Tate McRae)
Major Choreography Credits
Beyoncé: “7/11” (2014), “Flawless” Remix choreography
Nicki Minaj: “Anaconda” live performances, VMA routines
Megachurch circuit: Elevation Worship, Bethel Music (worship dance movement 2015-2020)
Music videos: French Montana, Chris Brown, Wiz Khalifa
Cultural Impact
- Bridged commercial hip-hop and church worship dance (controversial crossover)
- YouTube-to-industry pipeline (dancers discovered online, hired for tours)
- Mentored next generation (The Lab, immaBEAST auditions)
Controversy & Evolution
2020: Sexual misconduct allegations, company restructuring, stepped back from leadership
Legacy: Despite controversy, routines remain influential; many former dancers now lead industry (Charlize Glass, Kaycee Rice)
Peak Era
2013-2019: Millions of YouTube views, global workshops, celebrity collaborations
Related
- #ImmaBEAST, #Beyoncé, #HipHopChoreography, #WorshipDance