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YouTubePremium

YouTube 2015-10 business active
Also known as: YouTubeRedYTPremiumAdFreeYouTube

YouTube Red (2015, renamed Premium 2018): $12/month ad-free viewing + YouTube Music + offline downloads + exclusive originals. Originals flopped (Cobra Kai moved to Netflix, PewDiePie’s “Scare PewDiePie” canceled). By 2023: 80M+ Premium subscribers (profitable but distant behind Spotify/Netflix). Main value: ad-blocking (which free browser extensions provide). Creators get higher CPM from Premium views.

Sources: YouTube Premium subscriber counts, original series performance, creator revenue data

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