Apple Event refers to company’s highly-anticipated product launches (iPhone, iPad, Mac, WWDC), becoming tech industry’s most-watched presentations. Steve Jobs elevated keynotes to theatrical experiences; Tim Cook continued tradition with polished productions. Events spawned live-tweeting phenomenon, reaction memes, “one more thing” anticipation, and tech journalism’s Super Bowl. Even competitors’ events judged against Apple’s presentation standards.
Sources: Apple Event Viewership Data, Tech Industry Event Analysis