AvalancheAwareness

Avalanche.org 2011-02 activism active Updated 2026-02-16
Early 2010s Notable 18 million+ lifetime posts

First documented in February 2011 on Avalanche.org. Currently active and in regular use across social platforms since 2011.

Also known as: BeaconProbesShovelKnowBeforeYouGoAIARE

Overview

Avalanche awareness education emphasizes beacon/probe/shovel (BPS) skills, route selection, and snowpack analysis to reduce backcountry deaths. The “Know Before You Go” campaign launched by the American Avalanche Association became the movement’s rallying cry.

The Education Push

The AIARE Level 1 course (16-24 hours, $375-600) became the baseline for backcountry skiing. By 2020, over 10,000 people per year completed AIARE Level 1, though millions entered the backcountry without training.

Avalanche Forecast Centers

Organizations like the Colorado Avalanche Information Center (CAIC), Utah Avalanche Center, and Northwest Avalanche Center provide daily danger ratings (Low-Moderate-Considerable-High-Extreme). Smartphone apps (Avalanche Forecasts, Avenza Maps) democratized access.

Notable Tragedies

High-profile deaths—including pro skiers CR Johnson (2006), Liz Daley (2015), and Dave Rosenbarger (2015)—highlighted that even experienced backcountry users face risk. Social media memorials (#RideSafely) amplified awareness campaigns.

Sources

  • AIARE course statistics: avtraining.org (2020)
  • “Know Before You Go” campaign: avalanche.org
  • Avalanche Center network: avalanche.ca, avalanche.org

Explore #AvalancheAwareness

Related Hashtags

2008 2025 #AvalancheAware… 2011 #350ppm 2008 #15MinuteCity 2015 #AbolishIce 2015 #7pmCheer 2020 #50501 2025
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