Conor McGregor became the biggest star in UFC history, known for trash-talking, knockout power, and business ventures, though legal troubles and declining performance tarnished his legacy.
Rise to Stardom
McGregor debuted in the UFC in 2013 and quickly became a sensation with his Irish swagger, precise striking, and bold predictions. His featherweight title win over José Aldo (13-second knockout, 2015) remains iconic.
He became the first UFC fighter to hold two titles simultaneously (featherweight and lightweight) by defeating Eddie Alvarez at UFC 205 (November 2016) in New York City.
Mayweather Boxing Match
McGregor fought Floyd Mayweather Jr. in a boxing match on August 26, 2017, earning a reported $100+ million. Mayweather won by TKO in Round 10.
The fight was the second-highest-grossing combat sports event ever (4.3 million PPV buys), proving McGregor’s crossover star power.
Khabib Nurmagomedov Rivalry
McGregor’s rivalry with Khabib Nurmagomedov peaked at UFC 229 (October 2018), the highest-selling UFC PPV ever (2.4 million buys). Khabib submitted McGregor in Round 4.
Post-fight, a brawl erupted with both camps fighting. McGregor threw a dolly through a bus window at Khabib months earlier (April 2018), injuring multiple fighters.
Business Ventures
McGregor launched Proper No. Twelve Irish whiskey in 2018, selling it to Proximo Spirits for $600 million in 2021 (retaining ownership stake).
He also invested in August McGregor (fashion), McGregor FAST (fitness), and endorsed Reebok, Burger King, and other brands.
Legal Troubles
McGregor faced multiple legal issues:
- 2019 sexual assault allegations in Dublin (charges not filed)
- 2019 phone-smashing incident in Miami (arrested)
- 2023 sexual assault civil suit in Dublin (found liable, $250K damages)
- 2024 allegations in Miami (under investigation)
The 2023 verdict damaged his brand, with Proper Twelve removing him from marketing and sponsors distancing themselves.
Decline in Octagon
After beating Donald Cerrone in 40 seconds (January 2020), McGregor went 1-3 in his next four fights:
- Loss to Dustin Poirier (KO, January 2021)
- Loss to Poirier (broken leg TKO, July 2021)
- Loss to Michael Chandler (scheduled 2024, delayed by injury)
The broken leg against Poirier sidelined him for over a year, raising questions about his durability and dedication.
Trash Talk Legacy
McGregor’s press conference theatrics and psychological warfare revolutionized MMA promotion. His “Red panty night” and “Who da fook is that guy?” quotes became memes.
He made UFC mainstream, but critics argue his success came at the cost of sportsmanship and respect.
USADA & Return Issues
McGregor’s return in 2024 was delayed by USADA testing requirements, with confusion over his re-entry into the testing pool. The botched comeback raised speculation about performance-enhancing substances.
Cultural Impact
#TheNotorious transcended MMA, with McGregor becoming a global celebrity. His suits, watches, and lifestyle embodied the rags-to-riches Irish dream.
However, legal troubles and losses diminished his aura. The 2023 civil verdict was a turning point, with public opinion shifting from fan favorite to problematic figure.
Legacy
McGregor remains the highest-paid UFC fighter ever and the sport’s most recognizable name. His impact on MMA promotion, fighter pay (indirectly), and global expansion is undeniable.
But his declining performance, legal issues, and failure to defend titles (vacated both featherweight and lightweight without defenses) complicate his GOAT case.
https://thenotorious.com
https://en.wikipedia.org/wiki/Conor_McGregor