Electronic Dance Music Community
#EDMFamily represents electronic dance music’s cultural ethos of acceptance, unity, and community (PLUR: Peace, Love, Unity, Respect), particularly among festival/rave culture participants. The hashtag embodies EDM’s transformation from underground raves to mainstream festival phenomenon (2010-2018).
PLUR Philosophy
Origins: 1990s rave culture (kandi bracelets, group hugs)
Revival (2010s): EDM boom brought PLUR back as defining ethos
Practices: Kandi trading, totem poles, group meet-ups, inclusivity messaging
Marketing: Festivals/DJs promoted family atmosphere vs. dangerous rave stereotypes
EDM Boom Era (2010-2016)
Explosion: Dubstep, electro house, progressive house mainstream crossover
DJs as stars: Avicii, Calvin Harris, David Guetta, Skrillex, Deadmau5, Tiësto, Zedd
Festivals: Electric Daisy Carnival (EDC), Ultra Music Festival, Tomorrowland
Deaths: Avicii (2018) suicide, drug-related festival deaths raised questions about community safety
The hashtag captured both EDM’s joyful community and concerns about commercialization, drug culture, and artist mental health.
Sources:
https://www.billboard.com/
https://www.nytimes.com/