Viral Salad Trend
Green Goddess Salad (January-March 2023) - chopped salad with green goddess dressing - became TikTok’s viral healthy eating trend. The Bon Appétit recipe’s satisfying chopping videos and “clean girl” aesthetic drove millions of recreations.
Recipe: Romaine, cabbage, cucumbers, herbs, green goddess dressing (basil, parsley, anchovies, lemon, garlic, mayo)
Virality: Bon Appétit’s Molly Baz shared recipe; TikTok users obsessed over chopping ASMR, vibrant green color
Why it worked: Visually appealing, “healthy” halo, satisfying prep sounds, meal-prep friendly
“Clean girl” aesthetic: Aligned with 2023’s wellness trend - glowy skin, green juice, pilates
Criticisms: Basic salad overhyped, dressing high-calorie despite “healthy” perception, anchovies divisive
Restaurant adoption: Salad chains added green goddess options
Part of pattern: TikTok’s cyclical viral salad trends (Spa Water Salad, Emily Mariko Salmon Rice, etc.)
Green goddess salad represents how TikTok makes eating vegetables trendy through aesthetic presentation and ASMR appeal.
Sources:
https://www.bonappetit.com/
https://www.today.com/food/trending-food/green-goddess-salad-recipe-rcna65837