Jabbawockeez

YouTube 2008-03 entertainment active
Also known as: Jabbawockeez CrewJabbaWockeeZ

Overview

#Jabbawockeez is the iconic hip-hop dance crew known for their signature white masks and gloves, who won the first season of MTV’s America’s Best Dance Crew (2008) and built a multi-decade entertainment empire including Las Vegas residencies and global tours.

Origin & History

Founded in 2003 in San Diego, California, the Jabbawockeez originally formed from members of three separate crews: Gary Kendall, Phil Tayag, Kevin Brewer, Joe Larot, Rynan Paguio, Chris Gatdula, and Ben Chung.

The crew’s aesthetic—white masks, gloves, and matching outfits—created anonymity, forcing audiences to focus on synchronized movement rather than individual identities. The name “Jabbawockeez” references Lewis Carroll’s nonsense poem “Jabberwocky.”

America’s Best Dance Crew (2008)

The Jabbawockeez won the inaugural season of MTV’s ABDC (February-March 2008), defeating crews like Kaba Modern, Live in Color, and Status Quo. Their victory:

  • Showcased hip-hop choreography to mainstream MTV audiences
  • Proved dance crews could achieve pop culture stardom
  • Led to $100,000 prize and national tour

Signature ABDC performances:

  • Week 1: “Apologize” (OneRepublic) - established mysterious masked aesthetic
  • Finals: Michael Jackson tribute - emotional, technically flawless

Las Vegas Residency & Entertainment Empire

MÜS.I.C. (2010-2012): First hip-hop dance crew to headline a Las Vegas show (Monte Carlo/Luxor)

PRiSM (2013-2019): Second Vegas residency (Luxor)

TIMELESS (2019-present): Current show (MGM Grand), blending hip-hop, illusions, and audience interaction

The Vegas residencies transformed the Jabbawockeez from YouTube sensations to legitimate entertainment institution, grossing millions annually.

Cultural Impact

Mask anonymity: The white masks became iconic symbol of unity—no individual star, only collective artistry. This influenced fashion (streetwear brands), other crews, and pop culture.

Hip-hop legitimacy: Proved hip-hop dance could command Broadway/Vegas-level ticket prices and production value.

Brand collaborations: Partnerships with Nike, Pepsi, Gatorade, and others brought street dance into corporate mainstream.

Influence on crews: Post-Jabbawockeez, every crew adopted signature aesthetics (Quest Crew’s gloves, Poreotics’ masks, etc.).

Global tours: Performed in Asia, Europe, Australia, spreading American hip-hop dance culture worldwide.

Evolving Membership

Unlike traditional crews where members leave and are gone, Jabbawockeez operate like a theater company—members cycle in/out while maintaining the aesthetic. Original members remain creatively involved, but newer dancers perform in Vegas shows.

This model allowed longevity but sparked debates about authenticity—are they still the “real” Jabbawockeez?

Sources

  • MTV: America’s Best Dance Crew Season 1 (2008)
  • Las Vegas Review-Journal: “Jabbawockeez Celebrate 10 Years in Vegas” (2020)
  • Complex: “The Business of Being Jabbawockeez” (2019)
  • Official Jabbawockeez site: tour/residency info

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