Animated educational YouTube channel explaining physics concepts in under 5 minutes. Created by Henry Reich, launched June 2011. Simple hand-drawn animations, clear narration. 5.6+ million subscribers.

Signature Style

Black background, white/colored marker-style drawings. Voiceover by Reich. Concepts explained via visual metaphors, diagrams, thought experiments. No face on camera—animation focuses attention on ideas. Inspired by Khan Academy but shorter, punchier.

Viral Videos

• “What is Déjà vu?” (2012) - 15M+ views
• “Schrödinger’s Cat” (2012) - 10M+ views
• “How Big is the Moon?” (2014) - visual comparison, 7M+ views
• “Immovable Object vs. Unstoppable Force” (2011) - 12M+ views
• “Is Glass a Liquid?” (2013) - debunking myth, 6M+ views

Expansion: MinuteEarth, MinuteFood

Success spawned sister channels: MinuteEarth (environmental science, 2013), MinuteFood (food science, 2016). Consistent format across channels. Reich collaborates with science communicators for sister channels.

Educational Philosophy

Makes physics accessible without dumbing down. Tackles counterintuitive concepts (relativity, quantum mechanics, entropy) via analogies. Teachers use videos as discussion starters. Short length matches attention spans, respects viewer time.

Patreon Model

Early adopter of creator crowdfunding. Patreon supporters get credits, behind-scenes content, input on topics. $5K-$10K/month revenue allows full-time channel operation. Supplemented by occasional sponsors (Audible, Brilliant, Squarespace).

Impact on Science Communication

Part of wave proving educational content can thrive on YouTube. Alongside Vsauce, Veritasium, 3Blue1Brown, redefined how physics taught online. Demonstrated power of visual explanation—animation better than lecture for many concepts.

Sources:

• MinutePhysics YouTube channel (youtube.com/@minutephysics)
• Henry Reich interviews on educational video production
• Patreon page statistics