NOH8

2008-11 activism active Updated 2026-10-08
Late 2000s

First documented in November 2008. Currently active and in regular use across social platforms since 2008.

Also known as: NoH8CampaignNOH8 CampaignNo H8

#NOH8 (“no hate”) is the hashtag of the NOH8 Campaign, a silent photo protest created by photographer Adam Bouska and his partner Jeff Parshley in response to California’s Proposition 8. Its portraits show people with duct tape over their mouths and “NOH8” painted on one cheek.

Origin

Proposition 8 passed on November 4, 2008, amending California’s constitution to eliminate the right of same-sex couples to marry. According to the campaign’s own About page, Bouska and Parshley launched NOH8 “in direct response to the passage of Proposition 8.” Parshley told Richmond Magazine in 2015: “We actually took the first photo for the NOH8 Campaign in November of 2008, right after the passing of Proposition 8.” Sources differ on the year: Wikipedia’s infobox gives the organisation’s formation as 2009, while the founders and FOX 11 date its start to 2008.

The name plays on protest slang: per Wikipedia, “H8” (leet for “hate”) is short for “Proposition H8,” a nickname used by the measure’s critics.

The Photos

Each portrait follows the same format. The campaign says its “Photos feature subjects with duct tape over their mouths, symbolizing their voices being silenced,” with NOH8 painted on one cheek. FOX 11 Los Angeles reported in June 2023, as the campaign marked 15 years, that it had taken “nearly 70,000 images.” The campaign’s About page separately says it has grown to “over 56,000 faces.”

Both LGBT and non-LGBT people have taken part. Wikipedia names participants including former Miss USA Brook Lee, actress Pauley Perrette and WWE wrestler Darren Young. The images spread through the campaign’s website and social networks; the About page says they are “widely used on various social networking sites such as Facebook, Twitter and Instagram,” and Wikipedia notes a virtual-world version in Second Life.

From Prop 8 to Obergefell

DateEventSource
Nov 4, 2008California voters pass Proposition 8Wikipedia
Nov 2008First NOH8 photo takenRichmond Magazine
May 26, 2009California Supreme Court upholds Prop 8 (Strauss v. Horton)Wikipedia
Aug 4, 2010Judge Vaughn Walker overturns Prop 8 (Perry v. Schwarzenegger)Wikipedia
Jun 26, 2013U.S. Supreme Court dismisses the appeal for lack of standing (Hollingsworth v. Perry)Wikipedia
Jun 2013Same-sex marriages resume in California after the Ninth Circuit lifts its stayWikipedia
Jun 26, 2015Obergefell v. Hodges: the Supreme Court rules 5–4 that the Fourteenth Amendment requires states to license same-sex marriagesWikipedia

Recent Developments

The campaign continued after marriage equality. Its About page says the message of “No Hate” “can be interpreted and applied broadly,” and its site still lists open photo shoots in U.S. cities. Related entries: #Prop8, #LoveWins, #Pride.

Sources

Frequently Asked Questions

What does NOH8 mean? +

NOH8 means "no hate." H8 is leetspeak for hate and comes from "Proposition H8," the nickname critics gave California's 2008 Proposition 8, which banned same-sex marriage in the state.

Who started the NOH8 Campaign? +

Photographer Adam Bouska and his partner Jeff Parshley. Parshley told Richmond Magazine they took the campaign's first photo in November 2008, right after Proposition 8 passed.

Why do NOH8 photos have duct tape over the mouth? +

According to the campaign, the tape symbolises voices being silenced by Proposition 8 and similar laws; subjects also have NOH8 painted on one cheek in protest.

Sources & References

Explore #NOH8

Related Hashtags

2006 2015 #NOH8 2008 #DeathNote 2006 #350ppm 2008 #Pride 2009 #好き 2010 #مافي 2011 #15MinuteCity 2015
Related hashtags by year of first appearance — circle size reflects lifetime volume, fade reflects how active each tag still is.