First documented in June 2021 on TikTok. Reached peak activity at an earlier point and has since moderated to lower-frequency use.
Proffee (protein + coffee) mixes protein shake with iced coffee, becoming TikTok fitness trend (2021) promising convenient breakfast and caffeine+protein combo. While nutritionists questioned combining stimulant with protein absorption, gym-goers embraced efficiency, with some brands launching pre-made versions. Taste varied wildly based on protein powder quality, often resulting in chalky disappointment.
Sources: TikTok Fitness Trend Reports 2021, Protein Shake Market Data
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