100 Thieves, founded April 2017 by former Call of Duty pro Matt "Nadeshot" Haag, became esports' most successful lifestyle brand

> Addictive browser puzzle game where you combine numbered tiles to reach 2048

2048, created by Italian web developer Gabriele Cirulli in a single weekend (March 2014), became a global phenomenon with 100+ million plays in its first month

Chinese gaming slang 666, pronounced "liu liu liu" (溜溜溜), became the universal Mandarin expression for praising skill, smooth execution, or impressive plays

"Among Us Impostor" became the defining phrase of late 2020 as InnerSloth's 2018 game exploded into mainstream consciousness

Hazelight Studios' A Way Out launched March 23, 2018 as the co-op prison break that demanded two players