First documented in July 2013 on Twitter. Reached peak activity at an earlier point and has since moderated to lower-frequency use.
Secret Menu refers to off-menu items at chains (especially In-N-Out, Starbucks) that customers order by specific names/combinations. What began as genuine insider knowledge became public “secrets” shared online, with some chains embracing it (In-N-Out’s Animal Style) while others (Starbucks) frustrated as baristas dealt with complicated custom orders called “secret menu” items that weren’t actually official.
Sources: Chain Restaurant Secret Menu Documentation, Starbucks Barista Testimonials
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