Phenomenon
Shein haul videos showed creators unboxing massive orders from ultra-fast-fashion retailer Shein. The hashtag drove billions of views as influencers modeled dozens of $3 tops and $8 dresses.
Controversy
Shein hauls faced increasing backlash for environmental impact, labor exploitation, design theft, and promoting overconsumption. The #DeinfluencingShein counter-movement emerged.
Decline
By 2023-2024, Shein hauls became less common as creators faced audience criticism. The hashtag represents peak fast-fashion influencer culture before sustainability pushback.